FREE DOWNLOAD
Oxx's SaaS Metrics Template

Through analysing the KPIs and metrics of (literally) thousands of SaaS businesses, we have developed a comprehensive template which we’re making available for anyone to use.

This template only requires 4 data inputs to work: your MRR per client data, sales and marketing costs (or customer acquisition costs), gross margins and monthly burn.

 

Inputting just these 4 datasets allows you to immediately and automatically calculate a plethora of useful visualisations of your metrics, using the standardised off-the-shelf definitions.

The core analysis includes overall MRR/ARR growth, movements in client numbers and ARPA, underlying drivers of ARPA, quick ratios, core unit economics including CAC payback and LTV/CAC, magic number, as well as retention stats (gross and net), burn metrics, and a full suite of cohort analysis, including cohorted gross and net retention, and cohorted gross profit vs CAC.

Critically, the template also allows you to automatically split the entire customer base into 2 cohorts at a time (eg self-serve vs assisted, SMB vs enterprise, Europe vs North America etc.) and allows you to see almost all the analysis described in this section that's not related to sales and marketing costs (as cohort attribution here is tricky to unpick).

Download Oxx's SaaS metrics, unit economics & cohort analysis template
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CLICK HERE TO DOWNLOAD SAAS METRICS TEMPLATE

VIDEO 1 - HOW TO USE THE TEMPLATE

Below is a short video (<5 minutes) of Phil explaining what the template can be used for, who it will be relevant for, and how to input data into the template to ensure all of the charts and analysis update correctly.

VIDEO 2 - HOW TO UNDERSTAND THE TEMPLATE

Here is a longer form video (~15 minutes) of Phil talking through each chart in the template in some detail to explain what they mean, and how to understand them.

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We hope this template is useful as you scale your SaaS company and build towards nailing GTMF. If you have any questions or issues downloading or using the template, you can reach out to us on info@oxx.vc. And if you want to discuss it further you can reach out to Phil, who created the template - he's always happy to chat!

If you'd like to receive occasional emails about other SaaS content as well, sign up to our mailing list!

And if you want to chat with us about GTMF, scaling SaaS or anything else, you can reach out to the Oxx team on email, LinkedIn or Twitter 👋

Oxx is a specialist SaaS venture capital firm, backing Europe and Israel's best B2B SaaS companies from Series A and beyond. Want to pitch? Get in touch.