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Glossary – SaaS Terms

The world of SaaS can feel like an alphabet soup at times! We’ve collected a few more commonly used terms below as a reference.

Acronym
Description
Category
G&A
General and Administrative
Accounting Metrics
COS
Cost of Sales
Accounting Metrics
S&M
Sales and Marketing
Accounting Metrics
R&D
Research and Development
Accounting Metrics
FCF
Free Cash Flow
Accounting Metrics
EBITDA
Earnings Before Interest Tax Depreciation and Amortization
Accounting Metrics
AM
Account Manager
GTM Team
CS
Customer Support / Success
GTM Team
AE
Account Executive
GTM Team
BDR / SDR
Business / Sales Development Rep
GTM Team
SAM
Serviceable Addressable Market
Market Sizing
TAM
Total Addressable Market
Market Sizing
SOM
Serviceable Obtainable Market
Market Sizing
GTM
Go To Market
Other
B2B2C
Business to Business to Consumer
Other
FTE
Full Time Employee
Other
B2B
Business to Business
Other
CARR
Contracted Annual Recurring Revenue
Revenue Metrics
ARR
Annual Recurring Revenue
Revenue Metrics
MRR
Monthly Recurring Revenue
Revenue Metrics
RR
Run-Rate
Time Periods
NTM
Next Twelve Months
Time Periods
LTM
Last Twelve Months
Time Periods
CAC
Customer Acquisition Cost
Unit Economics
NRR
Net Revenue Retention
Unit Economics
GDR
Gross Dollar Retention
Unit Economics
GC
Gross Churn
Unit Economics
LTV
Lifetime Value
Unit Economics
ACV
(Average) Annual Contract Value
Unit Economics
NDR
Net Dollar Retention
Unit Economics
ARPA
Average Revenue per Account
Unit Economics
ASP
Average Selling Price
Unit Economics